Read BookSelling the Yellow Jersey The Tour de France in the Global Era

[Download PDF.zNA2] Selling the Yellow Jersey The Tour de France in the Global Era



[Download PDF.zNA2] Selling the Yellow Jersey The Tour de France in the Global Era

[Download PDF.zNA2] Selling the Yellow Jersey The Tour de France in the Global Era

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[Download PDF.zNA2] Selling the Yellow Jersey The Tour de France in the Global Era

Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won.  But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome’s victory in the Tour and the ousting of Pat McQuaid as director of the Union Cycliste Internationale. Even without Armstrong, the Tour will roll on— its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut. In Selling the Yellow Jersey, Eric Reed examines the Tour’s development in France as well as the event’s global athletic, cultural, and commercial influences. The race is the crown jewel of French cycling, and at first the newspapers that owned the Tour were loath to open up their monopoly on coverage to state-owned television. However, the opportunity for huge payoffs prevailed, and France tapped into global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure, while providing proof that globalization was not merely a form of Americanization, imposed on a victimized world. Selling the Yellow Jersey explores the behind-the-scenes growth of the Tour, while simultaneously chronicling France’s role as a dynamic force in the global arena. Innovation Starts Here - DuPont USA Global Headquarters Global Challenges. Our expertise and global reach help promote safety and health for the planet and its inhabitants. Strategic Priorities. Our focus revolves ... Videos - Newsy Millions of people enrolled in President Barack Obama's signature Affordable Care Act. But the future of that health care legislation is unclear as we head into a new ... Twitpic - Share photos and videos on Twitter 2017 Twitpic Inc All Rights Reserved. Home Contact Terms Privacy The Latest On AXS The AXS Cookie Policy. This website like most others uses cookies in order to give you a great online experience. By continuing to use our website you accept to our ... jpost.com/Article The Global Awards David Anderson. Managing Partner INSIGHT New Zealand "There is creativity in everything." In his 20 years in advertising David has helped lead the INSIGHT team to ... Tour de France - Wikipedia The Tour de France (French pronunciation: [tu d fs]) is an annual multiple stage bicycle race primarily held in France while also occasionally making ... Entertainment/Hollywood News Hollywood Reporter Read about the latest in Hollywood and entertainment news from The Hollywood Reporter your source for detailed movie reviews celebrity styles and industry blogs. Business News Personal Finance and Money News - ABC News Find the latest business news on Wall Street jobs and the economy the housing market personal finance and money investments and much more on ABC News Health - ABC News: Breaking News & Latest Headlines Yahoo!-ABC News Network 2017 ABC News Internet Ventures. All rights reserved.
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